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I focus on what I love doing the most: researching, analyzing, and traveling.

 

I believe that we are all at our best when engaged in what we enjoy. As a passionate Trend Researcher, I empower clients with actionable and strategic insights to help them play a leading role in their industry. I've created an evidence-based toolkit that I blend with tacit knowledge, imagination, and my multi-faceted career & life experience.

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This is what I can do for you:
 

  • Bespoke Trend Reports: Bespoke trend reports are a powerful tool to get comprehensive insights about global and specific trends, markets, and communities.  Thanks to personalized strategic recommendations, they allow you to anticipate what's next. These are a must for bold leaders who want to build a desirable future for their company, industry, and the world.

 

  • Trend Journeys:  I will take you on a thematic trend journey to engage with forward-thinking concepts, ideas, and people. Those short discovery trips are a great opportunity to see the world through a fresh lens and cultivate serendipity.

Recently I've helped clients:

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  • Decipher what it means to be a man in a rapidly evolving world. The fieldwork took place virtually in China, the UK, and the US, focusing on men between 17 and 60 years old. I interviewed psychotherapists, sociologists, and conservative and progressive influencers. The client will apply the insights generated to create a new range of perfumes for men.

 

  • Map the upcoming socio-cultural trends that will impact the beauty industry and reveal emerging opportunities in the coming years.

 

  • Understand what woke culture is and how it manifests in a French context. The cultural report helped C-level executives to anticipate upcoming changes within the company.
     

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I am specialized in:
 

  • Beauty & Wellness

  • Luxury

  • Hospitality

  • Contemporary China

  • Green Culture & Ethos

  • French Culture & Art of Living

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