Hello and welcome! I'm Chloé.
I'm a France-based Trend Researcher working with global brands to help them identify relevant trends so they can prepare for the future and capitalize on the top opportunities within their industry.
I walk through life connected to my senses and with a wide-open heart. This is one of the most rewarding and effective ways to understand people, gain trust, and generate valuable insight.
This posture allows me to decode behaviors and pinpoint core needs and challenges. These key factors are the driving force of any innovation and are crucial for both emerging and established brands to grow.
Trend Research, also known as Trend Forecasting, is the systemic process of grasping and anticipating upcoming socio-cultural and behavioral shifts in order to provide insightful directions and strategic guidance and hence, be future-ready.
As a creative Trend Expert with a background in social sciences, I empower brands with actionable and strategic insights to help them play a leading role in their industry.
Companies I’ve had the opportunity to work on projects for include LVMH, The Future Laboratory, Ennismore, Spotify, L’Oréal, Nike, Google, Porsche, Cartier...
I am a Trend Researcher and Cultural Analyst based in France. I started my career in Trend Research over ten years ago, and since 2014, I've been consulting on projects mainly in Europe, the Middle East, and China.
From Zeitgeist Scanning to In-Depth Interviews with industry experts, I've created an evidence-based toolkit that I blend with tacit knowledge, imagination, and my multi-faceted career & life experience.